PR Views

Pr campaigns that are inclusive to their targets let them be part of the solution by allowing their opinions to be voiced out through their PR strategies.  As much as PR is more about influencing the views of others about a certain subject, in oder to be more impactful in doing so, you should let the people you are trying to influence to be part of the solution through allowing them to be part of the process that will change their views and perspective about your brand.  For example: we have Brand x that has being getting blows in the media for offering products that are not of good quality as the customer expects them to be These results in the customers lack of trust towards Brand x, and now the customers decided to no longer support Brand x. Brand now starts to experience a decline in sales. As a solution, Brand x decides to launch a campaign where customers of brand x will send recommendations. This will be ways to be used in their approach in making Brand ...

My views a mainy expressed from a view of how social media is used today as a tool to drive campaigns, relationships and communication between stakeholders and organizations also between brands be it a product or a person. I will be taking scenarios from various day to day media platforms interactions of/between random stakeholders and brands, products and organisations. Views expressed are not that of a professional PR practitioner or communication specialist, but of a student PRP. They are just that, my opinion of a particular topic at that time.  Welcome to my blog "PR Views” It has always been my wish to be able to express my views to a greater audience other than my friends and colleagues. Thanks to a lady who is one of the top communication practitioners you can find in South Africa, who started her own podcast speaking about the PR industry, she also owns her own agency which is doing exceptionally well setting the bar high every day for the PR industry in SA. E...

My views a mainy expressed from a view of how social media is used today as a tool to drive campaigns, relationships and communication between stakeholders and organizations also between brands be it a product or a person. I will be taking scenarios from various day to day media platforms interactions of/between random stakeholders and brands, products and organisations. Views expressed are not that of a professional PR practitioner or communication specialist, but of a student PRP. They are just that, my opinion of a particular topic at that time.  Welcome to my blog: PR Views By Khothatso Seloba It has always been my wish to be able to express my views to a greater audience other than my friends and colleagues. Thanks to a lady who is one of the top communication practitioners you can find in South Africa, who started her own podcast speaking about the PR industry, she also owns her own agency which is doing exceptionally well setting the bar high every day for the PR...