ELAINE TO THE WORLD (Music - User experience)

My views a mainy expressed from a view of how social media is used today as a tool to drive campaigns, relationships and communication between stakeholders and organizations also between brands be it a product or a person. I will be taking scenarios from various day to day media platforms interactions of/between random stakeholders and brands, products and organisations.

Views expressed are not that of a professional PR practitioner or communication specialist, but of a student PRP. They are just that, my opinion of a particular topic at that time. 

Welcome to my blog "PR Views”

It has always been my wish to be able to express my views to a greater audience other than my friends and colleagues. Thanks to a lady who is one of the top communication practitioners you can find in South Africa, who started her own podcast speaking about the PR industry, she also owns her own agency which is doing exceptionally well setting the bar high every day for the PR industry in SA.

Elaine to the world 

Elaine who is actually Venda a has background from the Limpopo province is a south African R&B artist who blessed us with soulful melodies and smooth flaws with sprinkle of an angelic voice that never cease to comforting us times of pain and the go to jam voice after a long day. She is now as confirmed from the 19th of august 2020 signed to Columbia records alongside Queen B, Adele just to name a few as the list is overwhelming

Elain’s raise to the music scene was mainly through social media platforms, primarily Instagram. Instagram stories helped Elaine get traction of her song “You are the one”. One would ask how did that happen. The was once a trend, that had girls taking short videos of themselves moving their heads sideways while brushing their hairs with new manicures shining on the nails while playing music in the background being cute and all that. 

Top Instagram influences where using Elaine’s song to keep up with their audiences. Top Insta influencers tend to use songs that are not well known for background music thus also creates a sense on highness for their brands. The song moved from one story to another and next, all of a sudden it became some sort of chain reaction effecting everyone along the Insta streets. Audiences picked up the song by Elaine and how many top influencers loved it and they wanted to be like them. Many Insta users then ended using the song for their stories too. Looking at what the top influencers where doing. Moving from Instagram to WhatsApp to Facebook to TikTok to vlogs and twitter included.

Everyone started to notice the song and wanted to hear more of it. That is when people started looking for the artist behind the song, Tadda Elain’s name popped. It was surprise to many that it was even a made by a local artist. These made it to gain more traction, because no one could believe that a local South African artist can actually make a song that matched US's standards of music production

Elaine took notice of the buzz behind the song and started advertising her EP. She took advantage of the already joy syndrome everyone had about her and her music. Streaming rose by the day on all music platforms for her EP and that is how Elaine made it to the mainstream SA music scene and eventually global music scene. 

The scenario shows that PR campaigns doesn’t need to use many influencers in order for their campaigns to reach as many people as possible but rather needs the right influencers. Also it is important to notice all the influencers behind your campaign as the movement of the campaign matters to: represented as figure 1.

With that being said we would like to congratulate Elaine on her to greatness. 

PR VIEWS 

BY KHOTHATSO SELOBA